Steinlager Pure Review

Possibly the coolest advertising campaign ever, with Harvey Keitel telling everyone how cool New Zealand is, and finally claiming the he loves the beer. It’s pretty clear that the campaign and the beer have been a runaway success here, with 2 other brands of beer coming out with clones and everyone and their dog drinking the beer itself. It comes in a tall sleek green bottle that really stands out from the crowd of kiwi beers. The whole premise behind this beer is that it is made from all pure ingredients (and no preservatives) sourced from the untouched wilds of New Zealand.

It’s clearly cliched to call the taste of Steinlager Pure crisp and clean, but I’m all for cliche, so to describe the flavour, it is crisp and clean. I don’t really believe in the idea that some beer gives you a worse hangover than others (with equal alcohol content and this is one is a reasonable %5). I’m a huge believer that all hangovers were created equal and if you don’t wake up with an aching head then you haven’t drunk enough. Anyway, a few people I know think that because of it’s purity it is gentler on the head.

In any case, of all the good commercial beer in New Zealand (and there is a lot of good beer) I’m willing to say that Steinlager Pure is the best. 2 high quality beers that it is comparable to in drinkability are Speights Distinction Ale and Monteiths Radler. Distinction Ale is obviously a more robust drink while Radler is similarly crisp but has a taste that you can’t have for more than a few. Generally though, you could spend the whole night on the Pure.

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6 Responses to “Steinlager Pure Review”

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